Barb Alberty, AAMS, CMFC Barb believes in possibilities. She has helped individuals and families manage their investments to achieve their dreams since founding AAM in 1994. She is passionate about her clients and goes the extra mile to help them understand their investments, align their money with their goals, and simplify their financial lives.Barb is proud to have established the first fee-only investment advisory firm in Eugene. She earned a Bachelor of Science degree in Business Administration from the University of Colorado and is a past president of the Professional Women's Forum and the Women's Business Network. Outside of work, Barb likes to spend time with family and her five grandchildren. She is genetically predisposed to planning, loves a day at the beach, and is known to play board games with intensity.